This article analyses long-term business entry in the Swedish brewing industry, presenting new data on its organisational historiography. Since 1830, the rate of entry has varied considerably; entries increased progressively from the 1850s, and fell at a decreasing rate from the early twentieth century. An increasing tendency to enter the trade can be observed from the mid-1980s – in particular, there has been a considerable resurgence since the turn of the millennium. The article elaborates on explanations that are both exogenous and endogenous. Above all, the results provide support for the role of endogenous conditions. The results should be viewed as complementary to previous analyses of the (Swedish) brewing industry, which either have employed shorter analytical time-frames or have mainly focused on the role of exogenous conditions, such as changes in the institutional framework.