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Smarta upplevelser inom regional turism och destinationsutveckling: En fallstudie av nuläge och möjligheter kring teknisk mediering och turistupplevelser i Nyköping
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Smart experiences in regional tourism and destination development : A case study of present situation and opportunities with technologically mediated tourist experiences in Nyköping (English)
Abstract [sv]

Denna uppsats beskriver smart turism, undersöker utvecklingsmöjligheter på tekniskt medierade upplevelser och framställer en fallstudie av Nyköping som turistdestination med ett inbäddat fall Nyköpingshus. Studien baseras på en empirisk forskningsstrategi med kvalitativa undersökningsmetoder. Angreppssättet har en explorativ karaktär med fem olika kvalitativa datainsamlingstekniker. Studiens ramverk tar form i tre kompletterande perspektiv – leverantör, tjänst och konsument.

Syftet med studien är att bidra med ny kunskap om smart turism och utvecklingsmöjligheter med tekniskt medierade upplevelser. Undersökningen skapar en helhetsbild av Nyköpings och Nyköpingshus nuläget och avslutar med ett nyläge samt identifierar hur smart turism i samband med tekniskt medierade upplevelser kan stödja nytt värdeskapande hos konsumenterna på en turistdestination.

Undersökningen visar att smart turism beskrivs som ett paraplybegrepp som omfattar alla integrerade insatser på en turistdestination för att samla in, forma och kontrollera data som kommer från fysisk infrastruktur, sociala kontakter, statliga eller verksamhetskällor och mänskliga sinnen. För att utveckla en framgångsrik smart turistdestination krävs det tillgång till nödvändiga resurser och besökarnas engagemang genom tekniskt medierade upplevelser. De värdehöjande faktorerna av smarta turistupplevelser som ökar vinsten och prestige för destinationen är turistattraktioner, tillgänglighet, faciliteter, aktiviteter och tillhörande tjänster som medieras genom teknik.

Den genomförda studien påvisar att Nyköping och Nyköpingshus har alla förutsättningar att bli ”smartare” i samband med tekniskt medierade turistupplevelser som skulle gynna alla parter – både turister och turistdestinationer.

Abstract [en]

This paper describes smart tourism, examines opportunities for development with smart experiences and provides a case study of Nyköping as a tourist destination with Nyköping castle as an embedded case. The study is based on empirical research strategy with qualitative research methods. The approach is explorative and uses five different data collection techniques. The structure of this study has three complementary perspectives – supplier, service and consumer.

The purpose of this study is to contribute with new knowledge about smart tourism and development opportunities with technology mediated experiences. The survey creates an overall picture of Nyköping and Nyköping castle present situation and concludes with suggestions for development, as well, it identifies how smart tourism with technology mediated experiences can support the creation of new value-in-use for consumer on a tourist destination.

The survey shows that smart tourism is described as an umbrella term that covers all integrated efforts of a tourist destination to gather, shape and control the data emerging from the physical infrastructure, social contacts, governmental or business sources and human minds. To develop a successful smart tourist destination requires access to the necessary resources and visitors’ engagement through technology mediated experiences. The value adding factors of smart experiences that increase profits and prestige for destination are tourist attractions, availability, facilities, activities and related services that are mediated through technology.

The current study demonstrates that Nyköping and Nyköping castle has all prerequisites to become “smarter” in relation to technology mediated experiences that would benefit all parties – both tourists and tourist destinations.

Place, publisher, year, edition, pages
2016. , 49 p.
Keyword [en]
Smart tourism, e-tourism, mobility, consumer, service design, value-in-use, ICT
Keyword [sv]
Smart turism, e-turism, mobilitet, konsument, tjänstedesign, bruksvärde, IKT
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-31924OAI: oai:DiVA.org:sh-31924DiVA: diva2:1070549
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2017-02-06 Created: 2017-02-06Bibliographically approved

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fulltext(3130 kB)78 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • Other locale
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