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Har recensioner en betydelsefull roll inför potentiella konsumenters köpbeslut?: En kvalitativ studie om hur konsumenter uppfattar recensioner vid köp av kläder via e-handel
Södertörn University, School of Social Sciences, Business Studies.
Södertörn University, School of Social Sciences, Business Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 59 p.
Keyword [en]
Word of mouth, electronic word of mouth, e-commerce, reviews, Nelly
Keyword [sv]
Word of mouth, elektronisk word of mouth, e-handel, recensioner, Nelly
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-31921OAI: oai:DiVA.org:sh-31921DiVA: diva2:1070459
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2017-02-01 Created: 2017-02-01Bibliographically approved

Open Access in DiVA

fulltext(1149 kB)114 downloads
File information
File name FULLTEXT01.pdfFile size 1149 kBChecksum SHA-512
56ebd87665ea0681d09a27a47b3288832bc774b647dffa9b0610cec6d87877d1fc62d341d7973aae84fb80447e86cdf5e1f6d2afbae4a69ae63e6cfd7572f843
Type fulltextMimetype application/pdf

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Total: 114 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf