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Har recensioner en betydelsefull roll inför potentiella konsumenters köpbeslut?: En kvalitativ studie om hur konsumenter uppfattar recensioner vid köp av kläder via e-handel
Seriani, Natalin
Södertörn University, School of Social Sciences, Business Studies.
Maria, Souleiman
Södertörn University, School of Social Sciences, Business Studies.
2016 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2016. , p. 59
Keywords [en]
Word of mouth, electronic word of mouth, e-commerce, reviews, Nelly
Keywords [sv]
Word of mouth, elektronisk word of mouth, e-handel, recensioner, Nelly
National Category
Social Sciences
Identifiers
URN:
urn:nbn:se:sh:diva-31921
OAI: oai:DiVA.org:sh-31921
DiVA, id:
diva2:1070459
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Holmberg, Carina
Södertörn University, School of Social Sciences, Business Studies.
Available from:
2017-02-01
Created:
2017-02-01
Bibliographically approved
Open Access in DiVA
fulltext
(1149 kB)
769 downloads
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FULLTEXT01.pdf
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56ebd87665ea0681d09a27a47b3288832bc774b647dffa9b0610cec6d87877d1fc62d341d7973aae84fb80447e86cdf5e1f6d2afbae4a69ae63e6cfd7572f843
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Business Studies
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Social Sciences
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Total: 769 downloads
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Total: 760 hits
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31921
Direct link
http://sh.diva-portal.org/smash/record.jsf?pid=diva2:1070459
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
More styles
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en-GB
en-US
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en-US
fi-FI
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nn-NB
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text
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