sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Kontextförlust och kontextkollaps: Metodproblem vid innehållsanalys av sociala medier
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0002-7353-4172
M-Brain AB.
2016 (Swedish)In: Nordicom Information, ISSN 0349-5949, Vol. 38, no 3, 41-55 p.Article in journal (Refereed) Published
Abstract [en]

The article proposes that social media platforms enable large volumes of user-driven circulation of media content, and argues for a combination of qualitative and quantitative considerations when analysing data from such platforms. Issues of context are vital; context must be understood both qualitatively (cultural setting) and quantitatively (statistical reference points for comparison). The authors emphasise that the possibilities of ‘big data’ should not tilt analyses so that sensitivities to subtler meanings are lost. By examining a recent research project of our own, examples are given of how topological network analysis can be successfully combined with close readings of strategically selected parts of the data and how, by doing so, context shifts can be identified that increase the reliability of the analysis. Consequently, it is recommended that mere number crunching is not enough, and that questions of ‘how,’ ‘why,’ and ‘whether’ are required in order to understand the phenomena in their societal settings. 

Place, publisher, year, edition, pages
Göteborg: Nordicom, 2016. Vol. 38, no 3, 41-55 p.
Keyword [en]
Twitter, data analysis, epistemology, knowledge context, competitive intelligence
National Category
Media and Communications Probability Theory and Statistics Language Technology (Computational Linguistics)
Research subject
Critical and Cultural Theory
Identifiers
URN: urn:nbn:se:sh:diva-31767OAI: oai:DiVA.org:sh-31767DiVA: diva2:1066285
Funder
Riksbankens Jubileumsfond.SE (The Internet Infrastructure Foundation)
Available from: 2017-01-17 Created: 2017-01-17 Last updated: 2017-01-18Bibliographically approved

Open Access in DiVA

No full text

Other links

http://www.nordicom.gu.se/sites/all/modules/pubdlcnt/pubdlcnt.php?file=http://www.nordicom.gu.se/sites/default/files/kapitel-pdf/nordicom-information_38_2016_41-55_3.pdf&nid=37932

Search in DiVA

By author/editor
Andersson, Jonas
By organisation
Media and Communication Studies
In the same journal
Nordicom Information
Media and CommunicationsProbability Theory and StatisticsLanguage Technology (Computational Linguistics)

Search outside of DiVA

GoogleGoogle Scholar

Total: 56 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf