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Social media som verktyg för virtuellt förkroppsligande: En intervjustudie kring unga kvinnors användande av Instagram och dess påverkan på deras syn kring sexualitet och genus
Södertörn University, School of Culture and Education, Gender Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper explores how women use Instagram to visually represent themselves on their Instagram account, and how that representation affects the way they relate to themsel- ves. Through interviews with four women between the ages of 21-25, observations were made regarding their thoughts and experiences within their use of Instagram; the pictures they publish, their followers and who they follow. Through theories about social roles, how behaviour and identity affects embodiment and a corporal theory the findings suggests that the interviewees experience their use of Instagram as a typical form of social media to con- nect to, keep track of their friends and family, but also as a way to remember special or im- portant moments in their lives by looking back at their old published pictures. On Instagram the interviewees tend to construct a virtual self with a facade by publishing seemingly distor- ted pictures of themselves and their lives. Through their Instagram-use it becomes clear how norms about femininity affect the actions of the interviewees, and furthermore how they use their virtual self to confront these norms. 

Place, publisher, year, edition, pages
2016. , 40 p.
Keyword [sv]
Instagram, unga kvinnor, intervjustudie, sociala roller, självidentitet, förkroppsligande, visuell representation, kroppslighet
National Category
Gender Studies
URN: urn:nbn:se:sh:diva-31449OAI: diva2:1057910
Subject / course
Gender Studies
Social and Behavioural Science, Law
Available from: 2016-12-20 Created: 2016-12-19 Last updated: 2016-12-20Bibliographically approved

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