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On-Line Life in a Commercialised World: The Commodification of Mediated Social Relations
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0001-6903-141X
2016 (English)In: Blurring the Lines: Market-Driven and Democracy-Driven Freedom of Expression / [ed] Maria Edström, Andrew T. Kenyon & Eva-Maria Svensson, Göteborgs universitet: Nordicom , 2016, 1, 141-151 p.Chapter in book (Other academic)
Abstract [en]

Media usage has always included aspects of commodification. The media audience has been targeted as a recipient of advertising when watching (commercial) TV or reading newspapers. The advent of the Internet has further developed this commodification of the media audience. In many ways, everyday space is becoming more commercial in its organisation, citizens are being transformed into consumers and, in the long run, free speech conducted online is not free as it will be tracked, saved and used for commercial purposes. This chapter draws on a Swedish national representative survey asking re- spondents about their views on different aspects of commodification of their life online. The results indicate a rather sceptical view towards different forms of commodification related to Internet use among Swedish citizens. However, younger respondents, those with liberal market values and frequent Internet users embrace a more permissive view of a more commodified media environment. Two avenues are suggested for resisting such developments, targeting media producers and users. 

Place, publisher, year, edition, pages
Göteborgs universitet: Nordicom , 2016, 1. 141-151 p.
Keyword [en]
commercialisation, audience, digital media, media ethics, opinions, Internet
National Category
Media and Communications
URN: urn:nbn:se:sh:diva-30977ISBN: 978-91-87957-36-9OAI: diva2:1034370
Digital mediemoral
Riksbankens Jubileumsfond, 80/3.1.1/2013
Available from: 2016-10-11 Created: 2016-10-11 Last updated: 2016-10-26Bibliographically approved

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