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Radio formats and social media use in Europe: 28 case studies of public service practice
IULM University of Milan.
Paris Pôle-Alternance School of Communication .
Carlos III University of Madrid .
Hamburg University.
Vise andre og tillknytning
2014 (engelsk)Inngår i: Radio Journal: International Studies in Broadcast and Audio Media, ISSN 1476-4504, E-ISSN 2040-1388, Vol. 12, nr 1-2, s. 89-109Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The aim of this article is to report, summarize and spread the results of a largescale European research project funded by EBU Radio in 2011 to map best practices in social media and European public radio, focusing on the way successful public service radio formats have incorporated social media in their production flow. The programmes have been selected for one of the following reasons: programmes that are audience leaders in their country, use innovative radio language or are youthoriented productions. The survey has been carried out by a team of ten European researchers from seven countries on a sample of 28 public radio programmes analysed for two months between January and February 2011. The research team attempted to answer the empirical question: ‘How social media are used by public service?’. Are there some common threads and shared practices among successful programmes in different countries? The team adopted an empirical approach based on social media content analysis and interviews with radio producers. This article will present the main results of this empirical research project. It will conclude with practical guidelines for public radio production and social media innovation.

sted, utgiver, år, opplag, sider
Intellect Ltd., 2014. Vol. 12, nr 1-2, s. 89-109
Emneord [en]
radio studies, social media, Facebook, Twitter, public service radio, EBU
HSV kategori
Forskningsprogram
Kritisk kulturteori
Identifikatorer
URN: urn:nbn:se:sh:diva-28438DOI: 10.1386/rjao.12.1-2.89_1Scopus ID: 2-s2.0-84947928598OAI: oai:DiVA.org:sh-28438DiVA, id: diva2:858727
Tilgjengelig fra: 2015-10-04 Laget: 2015-10-04 Sist oppdatert: 2018-07-09bibliografisk kontrollert

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