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Dagens hotellbransch: En studie som belyser hur hotell i Stockholm arbetar för att behålla sina gäster
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik.
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik.
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik.
2014 (Svenska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

Because of the large supply of information is today's leisure travelers very enlightened and have firsthand knowledge of what can be demanded on a hotel stay. Along with business travelers, who are not price sensitive, they place higher demands on the standards and service they require. It has become increasingly important to attract the visitors in a unique way.

The purpose of this study is to reveal those aspects which hotels focus on in their business in order to keep their guests, despite the strong competition and the new demands of the changing hotel industry. The study has examined more closely if the hotels have specific concepts in their approach, if their servicescapes (the environment where the service is assembled) are designed in a unique way to attract visitors and if the hotels have special relationships with their guests.

The study is qualitative and in order to answer the purpose has observations of the selected hotels and interviews with managers and receptionists been made.

One of the conclusions that we reached is that the most important aspect in the hotels business is their relationship to the guests. Each respective hotel strives to have a special and unique relationship with its guests conveyed by its staff. But even if the hotels have the same purpose, they use different ways to create a unique relationship to their guests. As for concept, we have concluded that none of the hotels work with thematisation, but that they instead use various concepts to make their guests' experiences more positive. The servicescapes are valued not quite high by the hotels, however, they are designed in different ways that convey certain emotions.

Ort, förlag, år, upplaga, sidor
2014. , s. 53
Nyckelord [en]
Tourism
Nyckelord [sv]
Turism
Nationell ämneskategori
Annan samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:sh:diva-24546OAI: oai:DiVA.org:sh-24546DiVA, id: diva2:745539
Ämne / kurs
Turismvetenskap
Uppsök
samhälle/juridik
Handledare
Tillgänglig från: 2014-09-11 Skapad: 2014-09-10 Senast uppdaterad: 2015-05-18Bibliografiskt granskad

Open Access i DiVA

Dagens Hotellbransch(1473 kB)1060 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 1473 kBChecksumma SHA-512
70e142b62eedd897f44bd5c11557d93b2f88d91349bd9a2e842d20ed4c0c41319050aca0f32db2cb50bbbfff597169276ed7e0e61ac4052a665f8b069d570fcd
Typ fulltextMimetyp application/pdf

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Institutionen för naturvetenskap, miljö och teknik
Annan samhällsvetenskap

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Totalt: 1060 nedladdningar
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