sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Market Requirements and Political Challenges: Russia Between Two Worlds
Higher School of Economics, Russia.
Södertörn University, School of Social Sciences, Journalism.
2014 (English)In: Television Audiences Across the World: Deconstructing the Ratings Machine / [ed] Jérôme Bourdon and Cécile Méadel, Palgrave Macmillan, 2014, p. 179-195Chapter in book (Refereed)
Abstract [en]

The chapter by Davydov and Johannson is dedicated to the history and current state of the TAM system in Russia. Special attention is payed to origins of national TV market and first steps in audience measurement in 1990s. The story of battles around series of TAM tenders, that didn't manage to unite the industry around the measurement project, is given in detail. Authors argue that the existing TAM project is a result of compromise between the needs of global advertisers and political system. It is shown, that during the reign of Vladimir Putin since 2000 Russian government has strong influence on decisions in the field of audience measurement. However the reached consensus on the TV measurement among various political groups seems to be quite fragile.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2014. p. 179-195
National Category
Media and Communications
Research subject
Politics, Economy and the Organization of Society
Identifiers
URN: urn:nbn:se:sh:diva-22273DOI: 10.1057/9781137345103_11ISI: 000337126700011Scopus ID: 2-s2.0-85003260215ISBN: 9781137345097 (print)ISBN: 1137345098 (print)OAI: oai:DiVA.org:sh-22273DiVA, id: diva2:697148
Available from: 2014-02-17 Created: 2014-02-17 Last updated: 2018-07-10Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Johansson, Elena

Search in DiVA

By author/editor
Johansson, Elena
By organisation
Journalism
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 330 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf