The article reports findings from a pilot study of the discourse on Kosovo in four leading dailies from four countries: Greece, Norway, Sweden and the UK. A combined discourse and propaganda analysis approach is applied to the first three days' coverage of the NATO bombing campaign, with the aim of studying how the various national/local contexts influenced the media discourse's relationship to the propaganda discourse in the conflict. This problematic is relevant for the current discussion on globalization and superpower dominance in connection with transnational war journalism.