The introduction of jazz in Sweden fed into discourses renegotiating modern forms of identity in welfare society. In this new Jazz Age, music became an arena for reformulating norms of age, class, ethnicity, and gender differences. This article presents an intersectional and inter-medial study of songs, films and print sources with such topics. The new jazz idiom was linked to enticing and horrifying forms of otherness. Four basic positions are highlighted in the successive integration of both jazz and identities, from separation to fusion: demonizing exclusion, primitivist polarization, diversifying hybridization and normalizing assimilation.