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3D-animation i reklamfilm
Södertörns högskola, Institutionen för kommunikation, medier och it.
Södertörns högskola, Institutionen för kommunikation, medier och it.
2007 (svensk)Independent thesis Basic level (university diploma), 10 poäng / 15 hpOppgaveAlternativ tittel
3D-animation in television commercials (svensk)
Abstract [en]

Study objects: Three different productions companies which the authors have chosen to be anonymous. Purpose: The purpose with this study is to examine why production companies choose to use 3D-animations in television commercials, and what different kind of aspects affects their decisions. Theoretical: The theoretical chapter reviews the history of 3D-animation andtelevision commercials and other fields that will be relevant laterin the analysis and discussion. Method: A case study has been made on three different companies, two of the companies are active in post-production and the other one is active in the consulting area. Data was collected through semistructured interviews with two of the companies. The last interview was conducted via e-mail. Conclusions: There were different ground aspects (economy, control, targetaudience, consumer impression) that affected a productioncompany’s decision in whether or not to use 3D-animation in theirproductions of television commercials.

sted, utgiver, år, opplag, sider
2007. , s. 40
Emneord [en]
3D-animation, Animation, Production, Commercial, Media Technology
Emneord [sv]
3D-animation, Animation, Produktion, Tv-reklam, Reklamfilm, Medieteknik
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URN: urn:nbn:se:sh:diva-2597OAI: oai:DiVA.org:sh-2597DiVA, id: diva2:224398
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Tilgjengelig fra: 2009-06-22 Laget: 2009-06-17 Sist oppdatert: 2009-06-22bibliografisk kontrollert

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