One of the most exciting aspects of #MeToo is how the movementachieved global recognition for the problem of sexual harassment.In Sweden over 75 #MeToo groups were created during 2017–2019in different sectors of society, establishing a broad recognition ofthe problem as structural. Through interviews with 20 activists, thisstudy highlights how the movement gained strength through inter-connected levels of recognition, with social media playing a keyrole in facilitating collective action and expanding a feminist dis-course. The article also nuances the concept of “recognition” byadapting it to a public sphere transformed by digital media whereheterogeneous groups take connective action through persona-lized action frames. The result shows how recognition was devel-oped on several levels: On a personal level, in admitting to oneselfthat one had suffered from, or been part of, oppression. On a sociallevel, social media enabled large groups to interact in intimatepublics while obscuring the vast heterogeneity of the participants,allowing participants to use their shared differences as a base forcollective action. On a political level, the activism strengtheneda feminist agenda in the public sphere. The movement was alsogiven recognition at a formal level, influencing laws and policies.