At times of medialization, there is a  low threshold for producing media content. A plethora of media productions have arisen where immigrants and their descendants create addressable spaces. The challenge for today’s marginalized communities is not necessarily being denied a communication channel but rather an audience that listens. This article explores how post-migrant voices, consisting of an example from a German podcast, are made relevant in the public sphere by looking at connecting communications from corporate media. Considering the news media logic is asuccessful strategy to get attention from legacy media. The podcasts’ treatment of the topic of racism offers connectivity possibilities in terms of novelty, proximity, conflict, and personalization. The podcast also functions as a rich source for corporate media.