Multimodal characteristics of first-aid instructional materials have been extensively investigated in several previous studies (e.g., Van der Sluis, Vergeer, & Redeker, 2018; Van der Sluis et al., 2022; Wildfeuer et al., 2023). Starting from these studies, in our investigation, we narrow the focus to the portrayal of help givers in pictorial instructions, aiming to uncover the attributes associated with these representations across various formats and ways of depicting (for instance, as drawings or photographs, in colour or monochrome, simple or detailed, having different sets of characters, etc.). Drawing from a corpus of 40 selected images collected within the PAT project (see Van der Sluis & Redeker, 2019), participants evaluated these depictions using contrasting adjectival traits, presented in pairs, as outlined by Peabody (1987). Our empirical findings yield several relevant insights, indicating that favourable perceptions are often correlated with specific visual features, including colouration, perspective, and the portrayed gender of the depicted help giver. We believe that these results could have significant implications for the design of future first-aid instructional materials, advocating for more deliberate and effective representations, which could enrich learning experiences and user engagement in health education. This could, in turn, improve design-related decisions and allow them to communicate crucial health information more efficiently and optimize situation comprehension within health-educational frameworks.