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The Mediation of Genre, Identity, and Difference in Contemporary (Popular) Music Streaming
Södertörn University, School of Culture and Education, Gender Studies.ORCID iD: 0000-0002-1505-4357
Uppsala University, Sweden.
2024 (English)In: Twentieth Century Music, ISSN 1478-5722, E-ISSN 1478-5730, p. 1-27Article in journal (Refereed) Epub ahead of print
Abstract [en]

Music streaming service Spotify has recently declared that genre is becoming less important in popular music culture, linking this idea to post-identity claims. In contrast, the central argument of this article is that genre continues to matter in music streaming, where algorithmic recommendation systems remediate genre and its association with constructions of identity and difference. We examine Spotify's mediation of genre through a multimodal discourse analysis of genre metadata as presented on the website Every Noise at Once, playlist curation, and media discourse. Analysing the genres bubblegrunge and rap français (French rap), we show that the algorithmic and human processes of Spotify and its users rearticulate genre, shaping, in turn, patterns of recommendation, curation, and consumption. These processes remediate earlier constructions of identity, temporality, and place in music culture. Simultaneously, they intensify differentiation and individuation, tying in with postulations of multiplicity and diversity in neoliberalism that conceal power imbalances.

Place, publisher, year, edition, pages
Cambridge University Press, 2024. p. 1-27
National Category
Humanities and the Arts Social Sciences
Research subject
Critical and Cultural Theory
Identifiers
URN: urn:nbn:se:sh:diva-53559DOI: 10.1017/s1478572223000270ISI: 001162043000001OAI: oai:DiVA.org:sh-53559DiVA, id: diva2:1838363
Part of project
Feeling ourselves? Sound, affect and female subjectivity in music streaming, Swedish Research Council
Funder
Swedish Research Council, 2020-06449Available from: 2024-02-16 Created: 2024-02-16 Last updated: 2024-03-15Bibliographically approved

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Muchitsch, Veronika

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf