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“Genrefluid” Spotify Playlists and Mediations of Genre and Identity in Music Streaming
Södertörn University, School of Culture and Education, Gender Studies.ORCID iD: 0000-0002-1505-4357
2023 (English)In: IASPM@Journal, E-ISSN 2079-3871, Vol. 13, no 3, p. 48-65Article in journal (Refereed) Published
Abstract [en]

Recent popular discourse has claimed that music and listeners’ tastes are becoming increasingly “genrefluid” in popular music culture, and this idea has been linked to the logics of music streaming services. This article analyzes the Spotify-curated playlist Lorem, which has been presented by the company as a primary illustration of “genrefluid” music curation and listening, to investigate Spotify’s mediations of genre and identity at the intersections of media discourse, genre metadata, and curated sound. I discuss how the idea of genrefluidity links post-genre and post-identity discourses to the technocultural logics of algorithmic recommendation. At the same time, Spotify’s mediation of genre remediates earlier hegemonic associations between genre and identity in popular music culture. This article concludes that musical categorization in music streaming does not transcend genre and identity but is characterized by ambivalent mappings of genre and identity mediated by the logics of algorithmic technologies. 

Place, publisher, year, edition, pages
International Association for the Study of Popular Music , 2023. Vol. 13, no 3, p. 48-65
Keywords [en]
algorithmic recommendation, gender, genre, identity, music streaming, Popular music
National Category
Musicology
Identifiers
URN: urn:nbn:se:sh:diva-53329DOI: 10.5429/2079-3871(2023)V13I3.5ENScopus ID: 2-s2.0-85182350483OAI: oai:DiVA.org:sh-53329DiVA, id: diva2:1830603
Funder
Swedish Research Council, 2020-06449Available from: 2024-01-23 Created: 2024-01-23 Last updated: 2024-01-23Bibliographically approved

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Muchitsch, Veronika

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf