The language used to conceive of digital technology often transposes human and natural properties to technical innovation. Collections of data are conceived of as "clouds", "lakes" and "streams". Machines are rewarded with the ability to "see", "sense", "think" etc.  This chapter discusses the conceptual proximity between technology and nature and argues that the conception of technological development as a natural evolutionary process serves to mystify how technology is the physical manifestation of class interest embedded in capitalist social relations.