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Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends
Mälardalen University, Sweden.
Södertörn University, School of Social Sciences, Business Studies. Hanken School of Economics in Helsinki, Finland.ORCID iD: 0000-0003-2125-6155
Luleå University of Technology, Sweden; University of South-Eastern Norway, Norway; University of Vaasa, Finland.
SAVEGGY AB, Sweden.
2022 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 146, p. 134-145Article in journal (Refereed) Published
Abstract [en]

Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly accelerated during the Covid-19 crisis. In seeking to (1) investigate the unique characteristics of digitalization enabled retail business model innovation, (2) understand how does digitalization influences changes to the retail business model innovation dimensions, and (3) identify the areas for future research related to retail business model innovation, this study systematically reviews the literature. Employing four databases, a sample of 170 articles were chosen. Based on bibliometric and network analysis and visualization, the major researchers, articles, and topics were rigorously identified. Finally, the results revealed the unaddressed issues in this research area. The study ends with theoretical and managerial implications.

Place, publisher, year, edition, pages
Elsevier, 2022. Vol. 146, p. 134-145
Keywords [en]
Bibliometric analysis, Innovation, Literature review, Network analysis, Retail business model
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-48773DOI: 10.1016/j.jbusres.2022.03.072ISI: 000798783800011Scopus ID: 2-s2.0-85127321925OAI: oai:DiVA.org:sh-48773DiVA, id: diva2:1652337
Funder
Vinnova, 2019-03017The Research Council of Norway, 322623Available from: 2022-04-19 Created: 2022-04-19 Last updated: 2022-10-03Bibliographically approved

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Oghazi, Pejvak

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
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  • de-DE
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