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Reality and Fiction: Scandinavian Tour Operators’ Image of Italy through Photographs
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.ORCID iD: 0000-0002-5108-7252
2023 (English)In: Journal of Quality Assurance in Hospitality & Tourism, ISSN 1528-008X, E-ISSN 1528-0098, Vol. 24, no 3, p. 253-278Article in journal (Refereed) Published
Abstract [en]

The fact that traditional information sources are neglected by tour operators and the statement arguing that digital information sources, contrarily to traditional paper ones, allow the projection of modern and innovative destination images, served as a starting point for this study. The aim of this research is to determine what destination images of Italy are projected by traditional and digital information sources from 15 Scandinavian tour operators. A qualitative method based on secondary data (1306 photographs) and a thematic analysis has been employed. Images from catalogs mainly illustrate Italy with hidden mass tourism, famous Italy, and culture, while images from social media accounts mainly represent Italy with mass tourism, unfamiliar Italy, and culture. Further, each Scandinavian country focuses on specific features of Italy. This research has implications for Scandinavian tour operators, DMOs (Destination Management Organizations) in Italian cities and for Scandinavian tourists to Italy, suggesting how displaying images more consistent with reality would better match the customers’ need for information through photographs and more accurately form and shape their pre-travel expectations.

Place, publisher, year, edition, pages
London: Taylor & Francis, 2023. Vol. 24, no 3, p. 253-278
Keywords [en]
Tour operators, Destination image, Italy, Scandinavia, Social media, Photographs
National Category
Social and Economic Geography
Research subject
Politics, Economy and the Organization of Society
Identifiers
URN: urn:nbn:se:sh:diva-48343DOI: 10.1080/1528008X.2022.2035296ISI: 000751691500001Scopus ID: 2-s2.0-85153093652OAI: oai:DiVA.org:sh-48343DiVA, id: diva2:1635338
Available from: 2022-02-06 Created: 2022-02-06 Last updated: 2023-05-08Bibliographically approved

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Abbasian, Saeid

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf