During the last decades the Nordic media model has been challenged by neoliberal policy and welfare retrenchment. This study asks about the extent to which the values, functions and institutions of the "media welfare state" are supported by the adult Swedish citizenry, despite political mobilization against it. Drawing on a national survey (n = 2003) this study shows that the media welfare state is generally well-supported by the population. Using exploratory statistical analysis, we identify a media welfare state of mind. While widespread in the population, this attitudinal constellation is more common in older segments of the population, in the working-class, and by those who frequently use and trust public service media. The main conclusion is that support for the media welfare state primarily can be explained by political attitudes, where left-leaning and GAL-oriented individuals are more positive than people holding right-wing and TAN-attitudes.