Produktnamngivning : Hur ser beslutsprocessen ut när företag namnger sina produkter?

Lindberg, Jenny; Garmark, Helene

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Produktnamngivning: Hur ser beslutsprocessen ut när företag namnger sina produkter?

Lindberg, Jenny

Södertörn University College, School of Business Studies.

Garmark, Helene

Södertörn University College, School of Business Studies.

2005 (English)Independent thesis Advanced level (degree of Magister)Student thesis

Place, publisher, year, edition, pages

Huddinge: Institutionen för ekonomi och företagande , 2005. , p. 77

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Business Administration

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URN: urn:nbn:se:sh:diva-375OAI: oai:DiVA.org:sh-375DiVA, id: diva2:16068

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samhälle/juridik

Supervisors

Öhrming, Jan

Available from: 2005-10-19 Created: 2005-10-19

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