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Along the government–media frontier: Press secretaries offline/online
University of Gothenburg, Sweden.
Södertörn University, School of Social Sciences, Political Science.ORCID iD: 0000-0003-3804-5020
2022 (English)In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 22, no S1, article id e2759Article in journal (Refereed) Published
Abstract [en]

While the position of press secretaries to ministers has become routinized, we still know little about their everyday life in the political executive. This article, based on in-depth interviews with press secretaries and an inventory of social media use conducted among ministers and press secretaries in Sweden, explores what press secretaries do and the roles and functions they fill. It addresses the overarching question of what it is really like to be government press secretary. It engages with this question through a combination of methods, mapping, and explaining patterns of behavior across related fields and strategic spaces. We argue that existing research and role typologies, while still useful, must be developed by accounting more for how press secretary work changes through new techniques and digitalization. We conclude that press secretaries fill a mix of roles and these are quite stable, but social media impacts on the daily routine of the press secretary and are a part of the work that is difficult or impossible to control. In addition, this study of Swedish press secretaries helps to redress a geographical imbalance in political communication (system) research where the focus usually is on Anglo-American-based scholarship and systems.

Place, publisher, year, edition, pages
John Wiley & Sons, 2022. Vol. 22, no S1, article id e2759
Keywords [en]
digital, executive, function, press secretary, role, social media, spin, Sweden
National Category
Media and Communications Political Science (excluding Public Administration Studies and Globalisation Studies)
Research subject
Politics, Economy and the Organization of Society
Identifiers
URN: urn:nbn:se:sh:diva-46393DOI: 10.1002/pa.2759ISI: 000695269600001Scopus ID: 2-s2.0-85114740612OAI: oai:DiVA.org:sh-46393DiVA, id: diva2:1593809
Part of project
Symbiotic leader-media relations? Exploring interaction between prime ministers and the media in Finland, Lithuania, Poland and Sweden, The Foundation for Baltic and East European Studies
Funder
The Foundation for Baltic and East European Studies, 19/2013Available from: 2021-09-14 Created: 2021-09-14 Last updated: 2022-12-23Bibliographically approved

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Johansson, Karl Magnus

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf