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Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.ORCID iD: 0000-0002-5108-7252
Linköping universitet.
2020 (English)In: Sustainability, E-ISSN 2071-1050, Vol. 12, no 24, article id 10374Article in journal (Refereed) Published
Abstract [en]

This exploratory research seeks to gain insight into the visitors of Persian Fire Festival in Stockholm, their motivation, level of satisfaction and loyalty to the festival. The overall methodology is mixed methods consisting of participant observation and 280 completed online surveys including close-ended and open-ended questions. A Grounded theory analysis has been employed. The most important reason behind the participation has been to strive for the recognition of ethnic cultural identity; to keep the ancient culture alive; to maintain their ancestors’ legacy and transfer it to the next generation. Most of the visitors experienced positive feelings, showed satisfaction and loyalty, believed that the festival fulfilled their expectations and it should be celebrated officially every year. A minority showed dissatisfaction mostly due to the lack of accessibility to the event venue and might are not loyal to the festival. The first conclusion here is that these motivators are totally different than those mentioned by earlier research (e.g., escape, socialization, novelty, rest, prestige, excitement). Even though the desire to preserve the ancient culture and tradition is very strong, a lack of accessibility to the venue would constitute disloyalty and a barrier to re-attend in such a festival.

Place, publisher, year, edition, pages
Schweiz: MDPI, 2020. Vol. 12, no 24, article id 10374
Keywords [en]
ethnic cultural festivals, Fire Festival, Chaharshanbe Suri, Eldfesten, Stockholm, Sweden
National Category
Social and Economic Geography
Research subject
Politics, Economy and the Organization of Society
Identifiers
URN: urn:nbn:se:sh:diva-42923DOI: 10.3390/su122410374ISI: 000603302700001Scopus ID: 2-s2.0-85097538525OAI: oai:DiVA.org:sh-42923DiVA, id: diva2:1509155
Available from: 2020-12-11 Created: 2020-12-11 Last updated: 2022-02-10Bibliographically approved

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Abbasian, Saeid

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf