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Mediatization from Within: A Plea for Emic Approaches to Media-Related Social Change
Karlstad universitet, Sweden.
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0001-6903-141X
Karlstad universitet, Sweden.
Uppsala universitet, Sweden.
2021 (English)In: Communication Theory, ISSN 1050-3293, E-ISSN 1468-2885, Vol. 31, no 4, p. 956-977Article in journal (Refereed) Published
Abstract [en]

Based on a literature review, this article shows that current mediatization scholarship is characterized by what Pike (1967) refers to as etic accounts. These accounts forward theoretical categories on media-related social change to conclude that our age is characterized by deepened and expanded media reliance. However, such theoretical extrapolation takes place not from, but at the expense of, people’s lived experiences, that is, emic accounts of mediatization in everyday life. This article is an attempt to insert the etic/emic distinction to mediatization research in order to develop more reflexive and composite accounts. Drawing on examples from a representative survey and qualitative interviews conducted over twenty years, the article problematizes eticoriented conceptions of mediatization. Emic analyses expose how perceptions of media reliance shift over time and thus underscore the need to develop research strategies that simultaneously consider the objective structures of the social (mediatized) world and subjective meaning-making structures.

Place, publisher, year, edition, pages
Oxford University Press, 2021. Vol. 31, no 4, p. 956-977
Keywords [en]
Mediatization, Emic/Etic Approach, Epistemology, Everyday Life, Media Dependence, Social Change
National Category
Media and Communications
Research subject
Critical and Cultural Theory
Identifiers
URN: urn:nbn:se:sh:diva-42263DOI: 10.1093/ct/qtaa021ISI: 000728174900021Scopus ID: 2-s2.0-85143135156OAI: oai:DiVA.org:sh-42263DiVA, id: diva2:1503598
Available from: 2020-11-24 Created: 2020-11-24 Last updated: 2022-12-16Bibliographically approved

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Bengtsson, Stina

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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