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Ledarskap är kommunikation, kommunikation är ledarskap: en kvalitativ studie på den svenska dagligvaruhandeln
Södertörn University, School of Social Sciences, Business Studies.
Södertörn University, School of Social Sciences, Business Studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Leadership is communication, communication is leadership : a qualitative study on the Swedish daily trade (English)
Abstract [sv]

Syfte: Syftet med studien är att skapa en djupare förståelse kring hur den interna kommunikationen i den svenska dagligvaruhandeln påverkas av ledarskapet. Studien syftar även till att undersöka medarbetarnas upplevelser av ledarskapets kommunikation

Forskningsfrågor: - Vilken inverkan har ledarskapet på den interna kommunikationen i den svenska dagligvaruhandeln? - Hur upplevs ledarens kommunikation av medarbetare?

Teoretisk referensram: Referensramen inleds med centrala begrepp som innefattar ledarskap, ledarstil, intern kommunikation och kommunikationskanaler. Sedan tillämpas två kommunikationsmodeller: Shannon och Weavers kommunikationsmodell och Schramms kommunikationsmodell

Metod: En kvalitativ studie med en abduktiv ansats. Respondenterna valdes genom ett bekvämlighetsurval och därefter genomfördes semistrukturerade intervjuer

Resultat: Studiens resultat visar att ledarskapet har inverkan på kommunikationen internt i den svenska dagligvaruhandeln. Den interna kommunikationen påverkas av ledartypen och ledarens val av kommunikationskanaler. Studien visar även att det finns svagheter i ledarskapet som försvårar informationsspridning till medarbetare.

Abstract [en]

Purpose: The purpose of the study is to create a deeper understanding of how the internal communication in the Swedish daily trade is affected by the leadership. The study also aims to investigate employees' experiences of the leadership's communication.

Research questions: - What impact does leadership have on internal communication in the Swedish daily trade? - How is the manager's communication experienced by employees?

Theoretical frame of reference: The frame of reference starts with central concepts that include leadership, leadership style, communication, internal communication and communication channels. Then two communication models are applied: Shannon and Weaver's communication model and Schramm's communication model

Method: A qualitative study with an abductive approach. The respondents were selected through a convenience selection and then semi-structured interviews were conducted.

Results: The study's results show that leadership has an impact on communication internally in the Swedish daily trade. Internal communication is influenced by the type of leader and the leader's choice of communication channels. The study also shows that there are weaknesses in leadership that make information dissemination to employees difficult.

Place, publisher, year, edition, pages
2019. , p. 45
Keywords [en]
Leadership, leadership style, democratic leader, authoritarian leader, feedback, internal communication, communication channels
Keywords [sv]
Ledarskap, ledarstil, demokratisk ledare, auktoritär ledare, återkoppling, intern kommunikation, kommunikationskanaler
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-40280OAI: oai:DiVA.org:sh-40280DiVA, id: diva2:1398735
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2020-02-28 Created: 2020-02-27 Last updated: 2020-02-28Bibliographically approved

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Citation style
  • apa
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