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Har kultur en inverkan på investeringsbeteende?: En kvantitativ jämförandestudie mellan svenska och spanska investerare
Södertörn University, School of Social Sciences, Business Studies.
Södertörn University, School of Social Sciences, Business Studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Cultural Finance är ett relativt nytt forskningsområde som belyser att kultur kan vara en nyckelfaktor till att förklara individers investeringsbeteende. Syftet med denna studie var att undersöka om kultur kan vara en förklarande faktor till individers investeringsbeteende. 

En jämförandestudie genomfördes där svenska (n=124) och spanska (n=109) investerare undersöktes. Studien baserades på kvantitativa enkäter som publicerades i forum med inriktning på investeringar. Resultatet analyserades med hjälp av ett Mann Whitney U test i SPSS version 1.0.0.1275 för att testa om det går att urskilja skillnader i investeringsbeteende mellan Sverige och Spanien. Resultatet visade på att det gick att urskilja skillnader i investeringsbeteende i risktagande och individers motvilja att förlora pengar och att dessa skillnader kan bero på kultur. 

Abstract [en]

Cultural Finance is a relatively new research area that highlights that culture can be a critical factor in explaining the investment behavior of individuals. The purpose of this study was to investigate whether culture can be an explanatory factor for individuals' investment behavior.

A comparative study was conducted in which Swedish (n = 124) and Spanish (n = 109) investors were surveyed. The study was based on quantitative questionnaires published in forums focusing on investments. The results were analyzed using a Mann Whitney U test in SPSS version 1.0.0.1275 to test whether differences in investment behavior between Sweden and Spain can be discerned. The results showed that it was possible to discern differences in investment behavior in risk-taking and individuals' reluctance to lose money and that these differences may be due to culture.

Place, publisher, year, edition, pages
2019. , p. 40
Keywords [en]
Behavioral Finance, Culture, Hofstede, Overconfidence, Confirmation bias, Herding, Loss aversion, Riskaversion
Keywords [sv]
Beteendefinansiering, Kultur, Hofstede, Övertro, Konfirmation bias, Flockbeteende, Förlustaversion, Riskaversion
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-38799OAI: oai:DiVA.org:sh-38799DiVA, id: diva2:1346494
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2019-08-28 Created: 2019-08-28 Last updated: 2019-08-28Bibliographically approved

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2425262728293027 of 52
CiteExportLink to record
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