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Hur har digitaliseringen förändrat resenärers sätt att boka paketresor?
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Nowadays many travelers choose to book their trips via online booking sites instead of visiting physical travel agencies. This has changed the way the physical travel agencies operate their businesses and has forced them to adapt to new strategies in order to stay alive in this new reality of the industry. The comfort of the digitization pushes the world toward internet and online services, which implicitly mean that physical shops has become less important even in tourism industry where potential travelers go to digital platforms to reach out for information as well as to plan and choose their destinations. The aim of our study was to investigate how digitization has affected the way passengers book their package holidays and how it affects physical travel agencies and their businesses. With the help of our method, which consist of interviews and a questionnaire, we were able to collect empirical data for compilation and analyses and thus to draw our final conclusions.

Abstract [sv]

Idag väljer många resenärer att boka sina resor via onlinebokningssidor istället för att besöka fysiska resebyråer. Detta har förändrat resebyråernas sätt att vara som verksamhet och även fått de att tänka ut nya tillvägagångssätt och strategier för att kunna hålla sig aktiva inom den turistiska marknaden. Vi lever i en alltmer digitaliserad värld där det mesta skall göras online, detta har lett till att fysiska verksamheter är mindre märkbara inom sina områden eftersom potentiella resenärer tar sig till digitala plattformar för att både nå ut till information samt för att planera och bestämma sina resmål. Studiens syfte är att undersöka hur digitaliseringen har påverkat resenärernas sätt att boka sina paketresor samt hur digitalisering berör fysiska resebyråer och deras verksamheter. Med hjälp av våra två metodval som består av intervjuer och en enkät kunde vi samla vårt empiriska material som sedan sammanställdes och analyserades vilket ledde till våra slutliga slutsatser.

Place, publisher, year, edition, pages
2019. , p. 34
Keywords [en]
travel agencies, online booking, tourism, digitalization, package tour, e-travel, the development of travel booking
Keywords [sv]
resebyråer, onlinebokning, digitalisering, paketresor, e-travel, utveckling av researrangemang
National Category
Human Geography
Identifiers
URN: urn:nbn:se:sh:diva-38743OAI: oai:DiVA.org:sh-38743DiVA, id: diva2:1343437
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2019-08-19 Created: 2019-08-16 Last updated: 2019-08-19Bibliographically approved

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4546474849505148 of 52
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf