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“Det är ju underhållning att gå på en mässa för mig i alla fall”: En studie kring besökares motiv vid deltagande av mässor i privat-, utbildnings- och företagssyfte
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"Visiting a fair is entertainment, at least for me" : A study about visitors' motives when participating in fairs for private, educational and business purposes (English)
Abstract [en]

The MICE-industry is a relatively new phenomenon that is currently in a strong growth period, fairs are included in this industry. There is a great deal of interest and a variety of motives for people to visit fairs for various reasons. The exhibitors' and visitors' motives differ according to several studies, which shows the problems that exists about what the visitors' actual motives are. This study investigates why visitors in private, educational and business purposes choose to participate in fairs, and identifies what the influencing motive is behind the visitor's decision to participate in a fair. This is examined through a quantitative and qualitative research method. The result shows that there are similarities, but also significant differences between the three visitor purposes.

Abstract [sv]

MICE-industrin är en relativt ung företeelse som är i en kraftig tillväxtperiod, i denna industri ingår bland annat mässor. Det finns ett stort intresse och en rad olika motiv för människor att i olika syften besöka mässor. Utställarnas och besökarnas motiv skiljer sig enligt flera studier åt, vilket visar på den problematik som finns kring vilka besökarnas egentliga motiv är. I denna studie undersöks varför besökare i privat, utbildnings- och företagssyfte väljer att delta i mässor, samt identifiera vad som är det påverkande motivet bakom besökares beslut att delta i en mässa. Detta studeras genom en kvantitativ och kvalitativ undersökningsmetod. Resultatet visar på att det finns likheter, men också betydande skillnader mellan de olika besökssyftena.

Place, publisher, year, edition, pages
2019. , p. 50
Keywords [en]
Exhibitions, visitor motives, MICE, re-participation
Keywords [sv]
Mässor, besöksmotiv, MICE, återbesöksintentioner
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-38717OAI: oai:DiVA.org:sh-38717DiVA, id: diva2:1342583
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2019-08-14 Created: 2019-08-14 Last updated: 2019-08-14Bibliographically approved

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6872e061d2c38c9c28d72f9efa46e38a6d76d112f25cfb9807079735319ce528fdfa252d7e7bec9ce8d7140059a2f54fb3cc151d66e2dce88c0293174c49fe85
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1011121314151613 of 44
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf