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Feminism, Consumer Culture, and Cannabis: A Textual Analysis of Broccoli Magazine
Södertörn University, School of Culture and Education, Media and Communication Studies.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Modern media patterns show feminist narratives being used to market different consumer products in the name of female empowerment and emancipation. Typically, the industries targeted have historically been dominated by male perspectives and aim to perpetuate a capitalist consumer culture. The newly legalized cannabis industry in North America, has seen an increase in female participation both in production and consumption. This thesis takes Broccoli, an all-female produced magazine about cannabis, as a case to textually analyze how feminist narratives are used to appeal to their majority female and non-binary audience to a cannabis consumer lifestyle. In the analysis I have found that the magazine is critical to postfeminist notions of consumer culture, while simultaneously working within them in order to act as pioneers, holding a female-oriented space within the industry.

Place, publisher, year, edition, pages
2019. , p. 99
Keywords [en]
Magazine Studies, Qualitative Textual Analysis, Cannabis, Feminism, Gender, Consumer Culture, Postfeminism, Third-Wave Feminism, Male Gaze
National Category
Media Studies Communication Studies
Identifiers
URN: urn:nbn:se:sh:diva-38584OAI: oai:DiVA.org:sh-38584DiVA, id: diva2:1336819
Subject / course
Media and Communication Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2019-07-11 Created: 2019-07-10 Last updated: 2019-07-11Bibliographically approved

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1011121314151613 of 103
CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf