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The willingness to pay for mobile applications: Factors which increases and affects people’s willingness to pay for mobile applications
Södertörn University, School of Culture and Education, Media and Communication Studies.
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The distribution of mobile applications is evolving, and the developers are seeking to gain economic advantages, as well as reaping the benefits of the current market opportunities. But studies show that a majority of the mobile users are not willing to pay for a mobile application. This dilemma complicates the economic gain for the developers and for the brands behind the mobile application. But is there a solution for this dilemma, for the developers to obtain? This paper investigates what aspects affects people’s willingness to pay for application and what factors increases people’s willingness to pay for applications. By combining a scientific literature review followed by semi-structured interviews with 19 participants, 8 guidelines were formed in order to answer what affects people’s willingness to pay for a mobile application and what aspects increases people’s willingness to pay for mobile applications.  

Place, publisher, year, edition, pages
2019. , p. 13
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-38499OAI: oai:DiVA.org:sh-38499DiVA, id: diva2:1331913
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2019-06-28 Created: 2019-06-27 Last updated: 2019-06-28Bibliographically approved

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4546474849505148 of 103
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf