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Aktiebaserad crowdfunding: Vägen till framgång
Södertörn University, School of Social Sciences, Business Studies.
Södertörn University, School of Social Sciences, Business Studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

During recent years, many researchist have tried to analyze the financing gap that arises in small and medium-sized enterprises (SMEs). Due to the difficult situation of financing its operations for start-ups, new market solutions have developed, including the idea of collecting capital through crowdfunding. Crowdfunding is a financing method that involves financing a project using small contributions from a large group of individuals / investors. Instead of the traditional way of raising capital from a smaller group of sophisticated investors, the focus would instead be on a large "audience", where each individual contributed to a smaller amount.

Crowdfunding is still a new phenomenon, which means that not as much research has been done in comparison with the more established funding alternatives. The problem for this form of funding mostly occurs in the information gap that exists between the potential investors and entrepreneurs. By discovering which factors that contribute to a successful campaign, investors and crowdfunding platforms can gain more knowledge that increases their chances of successfully closing a campaign. 

Abstract [sv]

Under det senaste åren har många forskare försökt analysera finansieringsgapet som uppstår i små och medelstora företag (SME). På grund av den försvårade situationen med finansiering av sin verksamhet för start-ups har nya marknadslösningar uppkommit, bland annat idén om insamling av kapital via crowdfunding. Crowdfunding är en finansieringsmetod som innebär finansiering av ett projekt med hjälp av små bidrag från en stor grupp individer/investerare. Istället för att höja kapital från en mindre grupp sofistikerade investerare som det vanligtvis görs, skulle fokus istället ligga på en stor “publik”, där varje individ bidrog till en mindre summa.

Crowdfunding är fortfarande väldigt nytt, vilket gör att det inte bedrivits lika mycket forskning i jämförelse med de mer etablerade finansieringsmodellerna. Problemet för denna finansieringsform ligger mestadels i informationsklyftan som råder mellan de potentiella investerare och entreprenörer. Genom att analysera vilka faktorer som bidrar till en framgångsrik kampanj, kan investerare och crowdfunding plattformar få mer kunskap som ökar deras chanser att stänga en kampanj framgångsrikt. 

Place, publisher, year, edition, pages
2018. , p. 50
Keywords [en]
Crowdfunding, Successful Financing, Equity Crowdfunding, Successful Campaign, Invesdor
Keywords [sv]
Crowdfunding, Framgångsrik finansiering, Aktiebaserad Crowdfunding, Framgångsrik kampanj, Invesdor
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-37678OAI: oai:DiVA.org:sh-37678DiVA, id: diva2:1288439
Subject / course
Business Studies
Presentation
2019-01-15, 09:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2019-02-13 Created: 2019-02-13 Last updated: 2019-02-13Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf