Besöksnäringens arbete med upplevelsedesign och sociala medier i Stockholms skärgård: En studie kring den digitala besökarens inverkan på besöksnäringen i Stockholms skärgård
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
Today, visitors use social media before, during and after travels to share, create and discuss content with others. This means that the visitor industry needs to profile themselves on social media to communicate their services toward their visitors. Parallel to this development, a creative tourist class has been emerging. This group demands new experiences that differs from a previous more conventional tourism, which is spreading among the public and is marketed more often on social media. This study analyze how the visitor industry experience the digital visitor and the new creative tourist class in Stockholm Archipelago. The result of the study shows that social media is a tool, which allows the people working in the visitor industry to multitask because they can bring it anywhere. Due to the digital visitors high interactivity online, the visitor industry are being challenged on both resources and knowledge. It is also shows that it makes it possible for smaller businesses to market themselves globally and easily reach their target group in a profitable way.
Place, publisher, year, edition, pages
2018. , p. 57
Keywords [en]
Social media, visitor industry, tourism, digital divide, experience design, Stockholm archipelago, creative tourist class, rural areas
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-37462OAI: oai:DiVA.org:sh-37462DiVA, id: diva2:1283249
Subject / course
Media Technology
Uppsok
Technology
Supervisors
2019-01-282019-01-282019-01-28Bibliographically approved