This chapter explores political executive-media relations in Sweden, with a particular focus on professional day-to-day relationships and habits. The analysis is mainly based on extensive interviews with journalists and government press secretaries, and it establishes the routinisation at work, as well as the professionalisation. The exchanges between journalists and their sources appear to be close but with recognition of each other’s professional roles. Media developments influence the relationship, and the downsizing of newsrooms, multi-platform production 24/7 and increased competition for unique news have made journalists more dependent on available sources. At the same time, professionalisation of government communication makes news management more efficient and has centralising effects on executive systems. Together these trends shift the balance between journalists and their political sources in favour of the latter. The presented findings have important implications for research on journalism, media and political executives.