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Health, risk, and pleasure: The formation of gendered discourses on women's alcohol consumption
Stockholms universitet.
Stockholms universitet.ORCID iD: 0000-0002-0136-1962
2014 (English)In: Addiction Research and Theory, ISSN 1606-6359, E-ISSN 1476-7392, Vol. 22, no 1, p. 27-36Article in journal (Refereed) Published
Abstract [en]

Based on a summary and discussion of our previous studies of media portrayals of gender and alcohol in relation to the general, societal discourses of risk and pleasure, we aim to develop the gender theoretical understanding of alcohol as a health issue. We argue that even though the media provide various implicit or explicit instructions for women on how to act, both warnings and encouragements to drink are framed within basic gendered assumptions that concern women's dealing with alcohol. Because of this, the discourses that construct women's drinking as either risky or pleasurable are in fact not separate, but rather two sides of the same coin. Drawing on this analysis, we argue that much of the research on alcohol consumption and sex difference - and in particular on women's drinking - lacks in its understanding of the gendered ideas and assumptions that frame and influence these practices.

Place, publisher, year, edition, pages
2014. Vol. 22, no 1, p. 27-36
Keywords [en]
Alcohol; gender; media; risk; consumerism; health
National Category
Sociology (excluding Social Work, Social Psychology and Social Anthropology)
Identifiers
URN: urn:nbn:se:sh:diva-33760DOI: 10.3109/16066359.2012.737874ISI: 000329816100003Scopus ID: 2-s2.0-84892152445OAI: oai:DiVA.org:sh-33760DiVA, id: diva2:1160942
Available from: 2017-11-28 Created: 2017-11-28 Last updated: 2017-11-29Bibliographically approved

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Bogren, Alexandra

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf