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Kontextförlust och kontextkollaps: Metodproblem vid innehållsanalys av sociala medier
Södertörns högskola, Institutionen för kultur och lärande, Medie- och kommunikationsvetenskap.ORCID-id: 0000-0002-7353-4172
M-Brain AB.
2016 (svensk)Inngår i: Nordicom Information, ISSN 0349-5949, Vol. 38, nr 3, s. 41-55Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The article proposes that social media platforms enable large volumes of user-driven circulation of media content, and argues for a combination of qualitative and quantitative considerations when analysing data from such platforms. Issues of context are vital; context must be understood both qualitatively (cultural setting) and quantitatively (statistical reference points for comparison). The authors emphasise that the possibilities of ‘big data’ should not tilt analyses so that sensitivities to subtler meanings are lost. By examining a recent research project of our own, examples are given of how topological network analysis can be successfully combined with close readings of strategically selected parts of the data and how, by doing so, context shifts can be identified that increase the reliability of the analysis. Consequently, it is recommended that mere number crunching is not enough, and that questions of ‘how,’ ‘why,’ and ‘whether’ are required in order to understand the phenomena in their societal settings. 

sted, utgiver, år, opplag, sider
Göteborg: Nordicom, 2016. Vol. 38, nr 3, s. 41-55
Emneord [en]
Twitter, data analysis, epistemology, knowledge context, competitive intelligence
HSV kategori
Forskningsprogram
Kritisk kulturteori
Identifikatorer
URN: urn:nbn:se:sh:diva-31767OAI: oai:DiVA.org:sh-31767DiVA, id: diva2:1066285
Forskningsfinansiär
Riksbankens Jubileumsfond.SE (The Internet Infrastructure Foundation)Tilgjengelig fra: 2017-01-17 Laget: 2017-01-17 Sist oppdatert: 2018-01-13bibliografisk kontrollert

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http://www.nordicom.gu.se/sites/all/modules/pubdlcnt/pubdlcnt.php?file=http://www.nordicom.gu.se/sites/default/files/kapitel-pdf/nordicom-information_38_2016_41-55_3.pdf&nid=37932

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