Thisarsociety looked at this article will describe how tourism education started in Sweden for about 33 years ago, at university level. The article gives some hints about how three dedicated young teachers take some initiatives at different collegesmore or less at the same time. It is description of how the established university system changed a lot and became a much more modern and streamlined one. The article ends up with some desires like what Swedish tourism programs in the near future need, is increased funding for research and more international contacts and collaborationwith other teachers and students!