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On-Line Life in a Commercialised World: The Commodification of Mediated Social Relations
Södertörns högskola, Institutionen för kultur och lärande, Medie- och kommunikationsvetenskap.ORCID-id: 0000-0001-6903-141X
2016 (engelsk)Inngår i: Blurring the Lines: Market-Driven and Democracy-Driven Freedom of Expression / [ed] Maria Edström, Andrew T. Kenyon & Eva-Maria Svensson, Göteborg: Nordicom, 2016, 1, s. 141-151Kapittel i bok, del av antologi (Annet vitenskapelig)
Abstract [en]

Media usage has always included aspects of commodification. The media audience has been targeted as a recipient of advertising when watching (commercial) TV or reading newspapers. The advent of the Internet has further developed this commodification of the media audience. In many ways, everyday space is becoming more commercial in its organisation, citizens are being transformed into consumers and, in the long run, free speech conducted online is not free as it will be tracked, saved and used for commercial purposes. This chapter draws on a Swedish national representative survey asking re- spondents about their views on different aspects of commodification of their life online. The results indicate a rather sceptical view towards different forms of commodification related to Internet use among Swedish citizens. However, younger respondents, those with liberal market values and frequent Internet users embrace a more permissive view of a more commodified media environment. Two avenues are suggested for resisting such developments, targeting media producers and users. 

sted, utgiver, år, opplag, sider
Göteborg: Nordicom, 2016, 1. s. 141-151
Emneord [en]
commercialisation, audience, digital media, media ethics, opinions, Internet
HSV kategori
Identifikatorer
URN: urn:nbn:se:sh:diva-30977Libris ID: 19733142ISBN: 978-91-87957-36-9 (tryckt)OAI: oai:DiVA.org:sh-30977DiVA, id: diva2:1034370
Prosjekter
Digital mediemoral
Forskningsfinansiär
Riksbankens Jubileumsfond, 80/3.1.1/2013Tilgjengelig fra: 2016-10-11 Laget: 2016-10-11 Sist oppdatert: 2017-03-02bibliografisk kontrollert

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Bengtsson, Stina

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