In this paper an historical comparative approach is applied to analyze how value conflict discourse and organization have evolved from the 1800s onward in three contested commodity markets – the alcohol, gambling and coal market. Situated mainly in the Swedish context, the three case studies demonstrate that the values at stake as well as the organizational arrangements brought forth in response to underlying value conflicts have changed significantly over time in all three markets. The commodities have stayed contested but for more or different reasons. Analyzing a dozen transformative moments in total we conclude that it matters to the organization of a market if there is an underlying value conflict and how this value conflict is configured. The comparative analysis sheds light on four processes in which value-conflict underpinnings of contested commodity markets may be shaped and altered: value addition, value expansion, value accumulation and value relocation.