sh.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Sverige - guldstjärnan på polska turistens himmel: En studie i svenska turistnäringens arbete för att nå polsk marknad
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik.
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik.
2014 (Svenska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [sv]

This essay started with a describing of Vision2020 that aims to get incoming tourism doubled and to make global travellers choose Sweden as their destination at the first place. Furthermore, we discuss those 12 priority markets that a Swedish leading communications company in the tourism Visit Sweden puts effort and promotes. Poland was not on the list of the selected countries. With our research we aim to show that the Polish market has potential. Compelling factors point to that Sweden and Poland are neighbour countries with good transport connections and, not least, that the countries have long historical relationships with each other. The latest statistics show that many Polish tourists stay in Sweden over the night. All these factors suggest that there should be concrete action from the Swedish side to venture upon the Polish market, but there is not. We think it would be exciting to research it and we have chosen to study Stockholm attractions in aim to see how they are customized to take in guests from Poland.

We made some qualitative interviews with people in the industry. We interviewed a representative from one Polish tourist agency and a representative from Visit Sweden, we also made some email interviews with Stockholm's attractions. By making use of the Theories of Tourism Cooperative Organization, Network and Functional Tourism System, we see clearly that there is neither customization nor corrective action to improve the Polish segment. What we can assert from our study is that tourist companies cooperate in promotional activities with VisitSweden and that a sole tourist organisation can not do much by its own to attract more Polish tourists to visit Sweden.

 

Ort, förlag, år, upplaga, sidor
2014. , s. 52
Nyckelord [sv]
turism, turistdestination, samarbetsorganisation
Nationell ämneskategori
Övrig annan samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:sh:diva-24341OAI: oai:DiVA.org:sh-24341DiVA, id: diva2:737128
Ämne / kurs
Turismvetenskap
Uppsök
samhälle/juridik
Handledare
Examinatorer
Tillgänglig från: 2014-08-18 Skapad: 2014-08-11 Senast uppdaterad: 2014-08-18Bibliografiskt granskad

Open Access i DiVA

fulltext(1283 kB)559 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 1283 kBChecksumma SHA-512
67babe5bb9765c43164add26ee63f0fbfef57f4ca59bbd1cd3c9f4bd27f16c7bb17a5fc7bbf31d427cb7adddcc1bffb727386ee49c9dc39b3fa045b607024579
Typ fulltextMimetyp application/pdf

Av organisationen
Institutionen för naturvetenskap, miljö och teknik
Övrig annan samhällsvetenskap

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 559 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 310 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf