Små företags sätt att synas
2011 (Svenska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hp
Studentuppsats (Examensarbete)
Abstract [en]
The most dominating type of company in Sweden is the small-sized business and it usually lacks its own marketing department. The purpose of this paper was to analyze several small Swedish businesses which are specialized in different sectors of the Mechanic/Technology industry but they are similar in terms of having niched products and they are leading companies in the world. The objective was to do research about how small businesses work with marketing despite its lack of resources and capital.
This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference.
Ort, förlag, år, upplaga, sidor
2011. , s. 48
Nyckelord [en]
Small and Medium sized Enterprises(SME), Marketing, Globalisation, Network, Point of Difference(POD), Social Media, Internet
Nyckelord [sv]
SME-företag, Marknadsföring, Internationalisering, Nätverk, Point of Difference, Sociala medier, Internet
Nationell ämneskategori
Ekonomi och näringsliv
Identifikatorer
URN: urn:nbn:se:sh:diva-15379OAI: oai:DiVA.org:sh-15379DiVA, id: diva2:501490
Ämne / kurs
Företagsekonomi
Uppsök
samhälle/juridik
Handledare
Examinatorer
2012-02-162012-02-142012-02-16Bibliografiskt granskad