Whereas the rise of private space entrepreneurship is indisputable, this paper contends that contrary to the “NewSpace” narrative, the development of privately owned and operated human spacefaring  does not dispel or fundamentally alter the American space dream but rather implies continuity of the narrative of America as the dominant global space power, specifically regarding a return to the Moon and with the explicit aim of colonizing Mars. The present paper analyzes the continuity of the American space dream and how it is expressed by public and private space actors as well as being supported by popular culture, entertainment, and an active space enthusiast community. The paper maintains that the continuity of the American space dream as a unifying national narrative is facilitated by how private spacefaring is heavily dependent on the US government’s emphasis on the pivotal role of private space industry for US-led space exploration. This dependent relationship provides incentives for private space entrepreneurs to share and tap into the established American space dream. The continuity of the American space dream is achieved through a prevailing yet reconfigured government-industrial complex.