The background to this study is the government’s investment in design and the increase of design education around the country. As a future design teacher (industrialdesign) at high school/college, it is of great interest for me to look closer at student’s attitude towards design and design educations at high school.

Questions that have been investigated are student´s attitude towards design; design as a concept but also as a phenomenon. How does the student counselor inform the students of the different

choices before choosing high school?

Does the students view on design correspond to what the student counselor say?

What opinion does the student counselor have to the concept design as well as design in high

school? Is design just a craze or here to stay?

To get answers I have made interviews with student counselors at two different schools, I have also been in contact with a student counselor on the internet. Their thoughts will clarify the

situation that the students might be in. I have also made questionnaires at two different schools,

three classes per school. The students are ninth graders and their answers underlie this study.

Besides that, relevant literature and reports have been used.

The result shows that students attitude towards design are divided. Some thinks design is here to stay and can develop, while others thinks that there are more important things in life, for instance

a medical education. This shows that students give different knowledge different value. I have also seen that students are unsure concerning the word design, at the same time a majority says that it is a common word. The study shows that a majority of the students associates the word design with fashion design, creation of clothes.