Is there a difference between whose voice is represented in individual elements in TV4’s morning show Nyhetsmorgon? This study aims to map out whose voice is represented in what segment of the show. To have a voice is an important building block in a modern democratic society. Additionally, the voices that are actually heard also need to originate from different people as the difference is important in the process of producing meaning. Nyhetsmorgon could operate as a platform for all voices to be heard, but instead of using the power they possess, they allocate the space unequally. Based on a quantitative content analysis, with a theoretical groundwork derived from Nick Couldry’s voice theory and Stuart Hall’s theory of representation, this study indicates under-representation of different voices and that certain qualifications are considered advantageous in how much someone is allowed to have their voice heard. The most common voice represented in Nyhetsmorgon is an adult female who is invited to function as a professional. She has a common Swedish first name, not necessarily a common Swedish surname, and gets to speak for about 3–4 minutes without any interruptions. She is not perceived to have a non-Nordic background. This invited guest appears, as such, most often in the culture and entertainment category.