Internet commerce is nowadays a well known phenomenon. There is awareness that a lot of newly created companies operate their business through the Internet. You can see a tendency where many young people try to establish an Internet business with the hope of success and expansion on today’s fierce market rivalry. To achieve success, companies have to consider factors like business concept, logistic knowledge, future vision, resources and contacts when initializing their business.

Having this in mind, we can clarify the purpose with this paper: “To analyze in what way On-line shopping companies that sell consumer electronics, cell phones and music/entertainment products, have expanded” The paper is based on telephone interviews with three On-line shopping companies. The questions asked are the same for each company and are of dielectric character.

The outcome of the interviews led the writers to a couple of conclusions:

A company's expansion is influenced of the world it´s living in. The customer’s needs and requirements stand in focus. The company whom best satisfies the customer’s needs distinguishes itself among the competitors. The conductor's role and person also influence the ability to expand, a careful respective risk inclined person runs companies in various way.

When on-line shopping companies extend, they develop its distribution for customer benefit. This is done in cooperation with the Swedish postal service to lower company carriage-charges and to employ further staff members. When companies grow they become more attractive to suppliers, forcing them to filter and choose correct suppliers according to company needs. A growing company demands thorough development of its delivery service. The actions taken involve cutting the time of delivery, assure correct quality and price of products and having a back-up plan in case problems should arise when the company i.e. reconstruct their storehouse or when purchasing another company. These factors converge in one basic outlook: To get hold of further more pleased customers.