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Six-hour workday as an employer branding strategy: A multiple case study
Södertörns högskola, Institutionen för samhällsvetenskaper.
Södertörns högskola, Institutionen för samhällsvetenskaper.
2018 (Engelska)Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
Abstract [en]

Background - In pace with increased work-related stress and the difficulty in attracting and retaining skilled staff, companies find new ways to rationalize the organization. Working-time reduction is one of these strategies in connection to an effective employer branding attribute.

Purpose - The aim is to examine the rationale behind the six-hour workday and how it is used as an employer branding strategy. Additionally, the aim is to examine the advantages and disadvantages of the six-hour workday as an employer branding strategy as well as the future prospects.

Method - This study has applied a qualitative method with an inductive approach and a multiple case study. Six semi-structured interviews were performed with five case companies and an additional interview was conducted with a consultancy firm.

Conclusion - Organizations choose the six-hour workday because of work-life balance and well-being for employees. Also, the findings show that employers adopt the six-hour for the purpose of attracting and retaining staff. Advantages include happier staff, increased productivity and efficiency. A major disadvantage is the lost hours because of working-time reduction. The empirical findings indicate that the six-hour workday is suited in every organization, however, adjustments might be necessary.

Ort, förlag, år, upplaga, sidor
2018. , s. 124
Nyckelord [en]
Six-hour workday, employer branding, employer value proposition, work-life balance, talent, talent management
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:sh:diva-36697OAI: oai:DiVA.org:sh-36697DiVA, id: diva2:1260265
Ämne / kurs
Företagsekonomi
Uppsök
samhälle/juridik
Handledare
Examinatorer
Tillgänglig från: 2018-11-01 Skapad: 2018-11-01 Senast uppdaterad: 2018-11-01Bibliografiskt granskad

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Six-hour workday as an employer branding strategy(1407 kB)844 nedladdningar
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