sh.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Nationen som vara och gemenskap: Identitet, agens och publik inom nationsmarknadsföring
Södertörns högskola, Institutionen för kultur och lärande, Medie- och kommunikationsvetenskap.ORCID-id: 0000-0001-5150-7731
Södertörns högskola, Institutionen för kultur och lärande, Medie- och kommunikationsvetenskap.ORCID-id: 0000-0003-0216-8862
2015 (svensk)Inngår i: Nordisk Østforum, ISSN 0801-7220, E-ISSN 1891-1773, Vol. 29, nr 3, s. 289-312Artikkel i tidsskrift (Fagfellevurdert) Published
sted, utgiver, år, opplag, sider
Oslo: Universitetsforlaget, 2015. Vol. 29, nr 3, s. 289-312
Emneord [sv]
Nation branding, Ukraine, nationalism, identity, agency, audience
HSV kategori
Forskningsprogram
Kritisk kulturteori
Identifikatorer
URN: urn:nbn:se:sh:diva-28441OAI: oai:DiVA.org:sh-28441DiVA, id: diva2:859431
Prosjekter
Nation Branding
Merknad

Nation-branding is a dynamic and rapidly developing practice promoting or readjustingimages of a nation-state for tourists or investors. New, postcolonial nation-statesseem to have a particular need to build new images of themselves in the eyes of thewider world. However, since they have a short history of sovereignty, these statessimultaneously need to build social solidarity and community at home if they are toform the basis needed for building a nation. This article takes its departure in this tensionand addresses three themes that need further theorizing due to the fact that thepractice has still to find its form: agency, audience and identity. These themes are discussedin relation to the branding efforts of Ukraine over the past decade. It is concludedthat, today, nation-branding campaigns are orchestrated by domestic PR agencies (as opposed to the previous dominance of British agencies); that the domesticaudience is taken into consideration in ways different from earlier branding campaigns;and that the question of identity construction is more complex than previouslythought. The Ukrainian case also highlights how vulnerable nation-branding efforts are to domestic political changes.

Tilgjengelig fra: 2015-10-07 Laget: 2015-10-05 Sist oppdatert: 2018-12-10bibliografisk kontrollert

Open Access i DiVA

fulltext(412 kB)194 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 412 kBChecksum SHA-512
ee736c18a9585be8a76766943d9a29c53a6642aa3407b0cbb279050633ee9b2925a1d1f50ee40e8ec5894e8fcfdf978bb631789c329a9649f04a46b0317211fa
Type fulltextMimetype application/pdf

Andre lenker

Publisher's full text

Personposter BETA

Ståhlberg, PerBolin, Göran

Søk i DiVA

Av forfatter/redaktør
Ståhlberg, PerBolin, Göran
Av organisasjonen
I samme tidsskrift
Nordisk Østforum

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 194 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 415 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf