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Hur Internet används i konsumentens köpprocess vid handel av kläder
Södertörns högskola, Institutionen för ekonomi och företagande.
Södertörns högskola, Institutionen för ekonomi och företagande.
2012 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

A study based on the consumer buying decision process to discover the typical use of the Internet in the consumer buying decision process when buying clothes. The matter is researched through an Internet survey which discovers how the consumer use the Internet in each step of the buying decision process by using predetermined options. As a result, the conclusion is that people most commonly use the traditional alternatives in the buying decision process of clothes. However, information about a product is often collected on the Internet, mostly on different webshops. The main reason, for people to buy clothes on the Internet, is that the consumers consider it is more convenient and time saving. Even so, the result shows that people prefer buying their clothes in a physical store. The major reason for using the Internet when searching for information is the possibility to create an overview of the supply.

sted, utgiver, år, opplag, sider
2012. , s. 51
Emneord [sv]
Internet, webbshop, köpprocess, fysisk butik, traditionella alternativ
HSV kategori
Identifikatorer
URN: urn:nbn:se:sh:diva-16640OAI: oai:DiVA.org:sh-16640DiVA, id: diva2:536743
Fag / kurs
Business Studies
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2012-06-25 Laget: 2012-06-24 Sist oppdatert: 2012-06-25bibliografisk kontrollert

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