This chapter is a reading of one of Marshall McLuhan’s more experimental texts, The Medium Is the Massage (1967). The book comprises photographs, cartoons, collages and short texts that illustrate one of the key ideas in medium theory: namely, that media are environments that expand our senses and our way of organising time and space. This chapter discusses the relevance of this perspective in the hypermediated society of today and describes the theoretical legacy of McLuhan and medium theory in contemporary technology-oriented media research. It also addresses the context in which the book was written and attempts to nuance the contemporary understanding of McLuhan’s writing as techno deterministic. The Medium Is the Massage can serve as an introduction to McLuhan’s other work and is discussed here as a pedagogical text of relevance, not least for media education.