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The perception of halal concept of hoteliers in the light of social exchange theory: a Swedish study
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Turismvetenskap.ORCID-id: 0000-0002-5108-7252
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Turismvetenskap.
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Turismvetenskap.
2023 (engelsk)Inngår i: Journal of Hospitality and Tourism Insights, ISSN 2514-9792Artikkel i tidsskrift (Fagfellevurdert) Epub ahead of print
Abstract [en]

This paper aims at from the perspective of the social exchange theory (SET) gaining an understanding of how promotion of halal concept in Sweden is perceived by Swedish hoteliers. A mixed-methods approach has been used consisting of 62 completed surveys with closed-ended and open-ended questions, follow-up comments and five in-depth interviews with hoteliers in the mid-Sweden region. Content analysis has been employed. Three categories of meanings are the main findings: general perception, safeguarding Swedish secular values and financially unjustifiable have been discovered. Most of the respondents have been sceptical towards halal and Muslim-friendly hotel concepts due to financial and cultural challenges these two concepts have for the Swedish tourism and hotel industries. Based on the SET, this entails more costs than benefits and is especially at odds with Swedish-rooted secular values. This study provides practical implications and increased knowledge for tourism stakeholders including hotels in Sweden. This is one of the very few studies on halal tourism in Scandinavia and the first Scandinavian study on hoteliers' attitudes towards halal tourism.

sted, utgiver, år, opplag, sider
UK: Emerald Group Publishing Limited, 2023.
Emneord [en]
Halal tourism, Muslim-friendly tourism, Social exchange theory, Secularism, Swedish hoteliers
HSV kategori
Forskningsprogram
Politik, ekonomi och samhällets organisering
Identifikatorer
URN: urn:nbn:se:sh:diva-52598DOI: 10.1108/JHTI-01-2023-0038ISI: 001093849700001Scopus ID: 2-s2.0-85175522066OAI: oai:DiVA.org:sh-52598DiVA, id: diva2:1808944
Tilgjengelig fra: 2023-11-01 Laget: 2023-11-01 Sist oppdatert: 2023-11-28bibliografisk kontrollert

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